Variable Data Printing allows you to customize your direct mail marketing to fit your customer. Add personalization to connect to your existing customers and attract new ones. Alter colors, pictures and text to better fit a particular person or group.
- Variable data printing for fast, affordable, personalized business communications.
- With variable data printing it is possible to make a marketing piece highly relevant to the recipient and therefore be much more likely to get read and responded to.
- Various reports show response rates for Variable Data Printing ranging from 5 percent to over 30 percent. A well-documented study by Cap Ventures shows response rates for personalized print programs at 36 percent. Not only do response rates increase when the message is personalized, but the average order size, customer retention, overall revenue and response time also increase.